Garden Amp

Garden Amp is all-ages, outdoor venue, located in Garden Grove, CA. Previously the Festival Amphitheatre, before in ownership in 2017, the venue was known for “Shakespeare In The Park” in the Summertime and was located next to Village Green Park during the annual Strawberry Festival. The venue was rebranded as Garden Amp and since new ownership, the venue has had many sold out shows from world renowned music performances.

My role as Digital Marketing Director:

* Develop a rebrand strategy for the venue
* Design all marketing decks and presentations
* Propose monthly marketing initiatives to increase ticket sales and brand awareness in the community
* Build Garden Amp website and update regularly to update upcoming shows, ticket sales, and news
* Build and schedule on-sale ticket links on Ticketweb back-end and on Eventbrite
* Design all marketing assets including concert posters, digital flyers, social media content, prints ads, and merchandise
* Work with printing company for all needed print material
* Coordinate with street-marketing team to pass out flyers at similar targeted events
* Design and update weekly OC Weekly and Locale ads that promote upcoming events calendar
* Research sell-out talent and target audiences.
* Negotiate talent buying with agencies to coordinate and promote shows, specifically targeting millennial demographic – I personally organized shows for a lot of Indie bands
* Create social media calendar, schedule daily posts and promote weekly ticket giveaway campaigns
* Coordinate all media (video and photography). Direct and supervise team in capturing exclusive content during shows such as live performances, interviews with talent, and back stage experiences