Ethika

Ethika is an American premium underwear brand founded in 2001 by Malcom McCassy, Travis Pastrana, and Ryan Sheckler.

My Role as Social Media Manager:
* Research street fashion and market trends
* Work directly with CEO and VP of Marketing to develop social media brand identity
* Manage the Ethika Girl’s Instagram account. Respond to comments and messages
* Design Instagram page layouts (The CEO was a big fan of IG stitches)
* Create content such as graphics, motion graphics, and videos for social media platforms, e-blasts, and website banners
* Write weekly blogs for the website
* Reach out to Influencers and send them products
* Collaborate with In-house photographer to create storyboards and proposals for photoshoot concepts including options for locations, outfit styling, and proof sheet references