Emperador

Established in 1990 in the Philippines, Emperador Brandy is the largest brandy company in the world. Emperador aquired Fundador, Spain’s oldest brandy and makers of the world’s best brandy, Fundador Supremo 18. Emperador Light is the best selling brandy in the world by volume and is also the 5th best selling spirit in the world.

G.K. Skaggs, a beer, wine, and spirits importer based in Irvine, CA has partnered with Emperador Brandy to represent Emperador in the United States and Canada.

My role as the Digital Marketing Manager of this project was to:

• Research U.S. West Coast Market and Canadian market
• Research target demographics especially Filipino American and Canadian Communities
• Design U.S. and Canada Brandy Identity
• Organize annual brand plan with Sales and Marketing Team to strategize each quarter’s sales goals and align monthly promotional programs with digital
• Create proposals that include budget and logistics for partnership events and sponsorship programs
• Build a website specifically for United States and Canada using WIX. The website includes brand history, product information, press, and a store locator to let customers know which stores carry the product.
• Manage all social media channels, design the content, and install a Facebook Pixel on the website to align social and the website.
• Strategize monthly digital marketing budget for geo-targeted ad spend and boosted posts
• Manage relationships with micro influencers to promote limited time campaigns
• Measure ROI of all digital spend and create month reports highlighting results of Facebook and Instagram ads, as well as Google Analytics
• Create and schedule bi-monthly email blasts to specific contact lists regarding new updates and promotions
• Manage POSM and work directly with on-premise and off-premise accounts to create exclusive promotions and giveaways