Joyride Brand

Joyride Brand is a skateboard streetwear brand based in Orange County, CA.

My Role:
* Developed a launch strategy for the brand
* Directed the lifestyle photoshoots for the launch
* Searched for models and styled them for the photoshoots
* Scouted locations for the photoshoots
* Shot studio and product photos
* Contacted and sent product to micro-influencers