Kaya Fest

Kaya Fest is a two-day Music and Art Festival celebrating the legacy of Bob Marley. The event is produced by Bob Marley’s family and the headliners of the event are Bob Marley’s sons: Ziggy Marley, Stephen Marley, Damian Marley, Julian Marley and Ky-Mani Marley.

In 2018, the festival was held in San Bernardino, CA and the 2019 event was held in Miami, FL. Each year had over 10,000 attendees.

My role as Digital Marketing Director:

* Develop the digital marketing strategy for 2018 & 2019
* Design all marketing decks and presentations
* Propose marketing initiatives to increase ticket sales and brand awareness in the community
* Update website regularly to with announcements and promotions
* Design all marketing assets including digital flyers, social media content, prints ads, and event signs
* Design event staff employee handbook
* Work with printing company for all needed print material
* Coordinate with street-marketing team to pass out flyers at similar targeted events
* Create social media calendar, schedule daily posts and promote weekly ticket giveaway campaigns
* Measure ROI of digital spend and create weekly reports with KPIs
* Coordinate all media (video and photography). Direct and supervise team in capturing exclusive content during festival such as live performances, interviews with talent, and back stage experiences